About us

Carela is a Miami-based art and design lifestyle brand grounded by the principles of innovation and self-expression. Entrenched in the rich heritage of streetwear and sneakers, Carela fuses an innovative design language with high quality materials to offer an amalgam of home decor, sneakers and functional art pieces. Founded in 2014 by Alejandro Carela Diaz, Carela is committed to pushing the creative spirit of the culture to new heights. In 2021 the emerging label took Miami by storm when they released their first flagship sneaker, the Ogin C1. Now, with a laser-like focus on the future, Carela is poised to be the next breakthrough brand.