About us

About Carela

Carela is more than a brand—it’s an artistic movement that bridges elegant streetwear, street art, and storytelling. We call it Elegant Street Art—a style that merges raw, street-born aesthetics with luxury craftsmanship, proving that artistry and authenticity can coexist at the highest level.

Founded in 2018, Carela launched with the FAR Collection (Feelings Are Raw), setting the tone for a brand that prioritizes quality over quantity. Every piece we create—whether fashion, sneakers, home décor, or artwork—is an extension of a story, crafted with intention, meaning, and unmatched attention to detail.

A World of Storytelling

Carela is immersive. Each collection is not just a drop; it’s an experience. Inspired by the way theme parks create entire worlds, we bring that same level of world-building to fashion and art. From the OGIN sneaker debut in 2021 to the upcoming Paradise Collection in 2025, every release connects to a broader narrative, designed to resonate deeply with our audience.

With the People, For the Culture

Carela is hands-on with the community. We believe in real-world interactions, creating moments that pull people away from screens and into genuine connections. Engaging marketing that brings storytelling to the streets, we are always rooted in the people.

Looking Ahead

The future of Carela is visionary. Our goal is to build a creative empire—, where storytelling, culture, and art blend seamlessly.

Welcome to Carela. Step into the story.