$hermbug

Carela x $B: A New Era of Sound and Design

 

Introducing the “KaChing” Tee and the debut of “WOYM”

In the world of music and design, collaboration is most powerful when it feels natural — when sound inspires style and style amplifies sound. That’s the energy behind the latest collaboration between Carela and Miami artist $B (Shermbug) — a partnership that merges rhythm, art, and innovation into one movement.

The first drop under this new creative direction introduces the “KaChing” Tee, produced and designed entirely by Carela. Inspired by Shermbug’s signature ad lib and unmistakable catchphrase, “KaChing,” the design reimagines a Florida license plate as a minimalist emblem of ambition — a symbol for those who move with intention and turn sound into success.

Crafted from premium cotton and finished with Carela’s precise attention to detail, the piece carries the weight of both brands: $B’s raw energy and Carela’s refined design language. Every seam, line, and color choice was made to echo Miami’s bold spirit — the fusion of street and art, noise and silence, motion and meaning.

This release also marks a pivotal moment in Shermbug’s musical journey, with the drop of his latest record, “WOYM” (What’s On Your Mind). The track captures his evolution — unfiltered, reflective, and distinctly Floridian. “WOYM” moves like a conversation between ambition and reality, bringing the same authenticity that inspired the “KaChing” concept in the first place.

Together, the “KaChing” Tee and “WOYM” set the tone for what’s next — a statement that music and fashion are not separate worlds, but different languages speaking the same truth.

 

---

 

 

Artist Spotlight: Shermbug ($B)

 

Hailing from Miami’s vibrant neighborhood of Overtown, Shermbug, known by his moniker $B, has built a sound that’s as real as the streets that shaped him. His voice carries both rhythm and grit — blending southern cadence with raw honesty. Through music, he reflects the balance between ambition and authenticity, delivering verses that speak directly to the spirit of his city.

Now, through his collaboration with Carela, Shermbug is extending his artistry into fashion — transforming his signature sound into a visual identity that resonates beyond the studio. The “KaChing” collection marks not just a drop, but a declaration of creative independence.

KaChing — a sound that became a symbol.

 

Follow the movement on Instagram: @overtownsb_ and @carelaa.