Today we’d like to introduce you to Alejandro Carela.
Hi Alejandro, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Art and design have always interested me in life, whether it’s fashion, architecture, or just the new innovative design or product. In 2014, I began painting, which leads me into art school in 2015, which lead me to intern at Flysupply for fashion design. I moved to New York in 2015 to expand CARELA and make connections. I was interning at Macy’s in 2016 for about a year until I picked up a brush again and started creating a signature and working on perfecting my craft. By 2017, I started to develop a concept of my brand and what Carela is and what it means—realizing that I wanted to represent my brand to create a world that blends my art and creative designs. In 2018 I started having more confidence in my work and figured out a perfect blend to represent my brand with home decor. By September 2018, Carela was officially out, with throw pillows as my first piece called the F.A.R. collection (feelings are raw). Being that my style of work is modern abstract, I use color to describe emotions on a piece. In 2019, I moved back to south Florida to expand CARELA. In my first year back in Florida, I’ve been establishing CARELA and making connections in the community by setting up a partnership shop in Wynwood called Velvet Velour. I have also worked with MUCE Campus as well as creating a creative workshop in Fye Studios.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. There is a constant struggle between what’s in your mind and the reality of things, overthinking, and not having the confidence. Some challenges I have faced are more mental than anything. I feel as though I can achieve it physically without a problem. However, when applying my ideas, I always think, do these ideas meet the standard I have for myself and my brand.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am an Artist and designer. I specialize in modern abstract art. I was known for my use of color and shapes. I’m most proud of my ability to make nothing into something colorful. My style of painting sets me apart from others.
What does success mean to you?
I define success by the happiness of my journey and the changes I’ve made at my destination.
- Email: firstname.lastname@example.org
- Image Credits
Appeljax Instagram @appeljax84